Peatlands Causeway Coast is holiday accommodation near Portrush, with two shepherd’s huts set beside woodland.
Emma already had photographs showing the huts themselves, both inside and out, but wanted something more immersive — photographs that would show potential guests what it might actually feel like to stay there.
She asked me to create a collection of images showing some of those quieter moments: walking through the adjoining woodland, preparing breakfast, eating outside and spending time in the natural surroundings.
Showing the experience
Rather than concentrating only on the huts, we spent the shoot capturing the experience of staying at Peatlands Causeway Coast.
I photographed the details of preparing breakfast, sitting outside and making the most of the woodland surrounding the huts. We also captured moments of walking and exploring, giving the photographs a sense of the landscape and the slower pace of a stay here.
These were the kinds of photographs that could show potential guests more than what the accommodation looks like. They could begin to imagine themselves there — waking up, making breakfast, heading out for a walk and spending time outdoors.
For holiday accommodation, those details can be just as important as photographs of the rooms themselves. The place you stay is part of the experience, but so is everything you do once you’re there.
Creating a useful collection of images
The photographs were created for Peatlands Causeway Coast’s website and social media, giving Emma a varied collection of images to help tell the story of the two shepherd’s huts and the experience they offer.
For me, the best brand photography isn’t always about photographing the thing itself. Sometimes it’s about showing what happens around it — the places, routines and small moments that help someone imagine what it might be like to experience it for themselves.
Have a story to tell ?
If you’re looking for photographs that capture the place, experience and details behind your business, I’d love to hear what you’re working on.